WisePPC

https://wiseppc.com/

Key Features

Bulk Actions: Apply changes to multiple campaigns, ad groups, or targets based on filters, supporting pause, budget and bid adjustments
Advanced Filtering: Precise data filtering and analysis for campaigns, ad groups, ads, keywords and related metrics
Historical Metrics Charts: Aggregate data by day, week, month, quarter, or year with line charts and stacked bar charts visualization
Multi-Metric Charts: Display up to 6 metrics simultaneously for comprehensive campaign analysis
Gradient Highlighting: Color-coded campaigns and keywords to quickly identify performance anomalies
Data Segmentation: Analyze historical data by cost type, campaign type, bid strategy, match type and more
On-Spot Editing: Modify campaign names, status, bids and budgets directly in the interface
Placement Performance Analysis: Track and analyze performance across different placement levels
Long-Term Historical Data Storage: Store data for years while Amazon only retains 60-90 days
Average Selling Price (ASP): Track average product selling price trends

Centralized Analytics: Unified view of advertising and sales data from Amazon and other marketplaces
Real-Time Decisions: Track key metrics like TACOS, ACOS, CTR in real-time
Automated Optimization: System automatically identifies campaigns and keywords needing attention
Ad Impact Analysis: Separate revenue contributions from ads vs organic reach
Scalability: Support management from 10 to 1000 products
Effortless Integration: Connect accounts in minutes with automatic data sync

Amazon sellers, e-commerce operators, digital marketing professionals

Currently in Beta phase offering free access with benefits for Beta users:

Users improve campaign efficiency by up to 30% and reduce wasted ad spend by 20%